Urban Outfitters Partners With Cannabis Brand To Sell Joint Rollers And Pre-Roll Papers

The retailer Urban Outfitters has teamed up with a cannabis company to sell joint rollers and pre-roll papers at its shops across the country—one of the latest examples of how the marijuana industry is entering into mainstream commerce.

DaySavers’s “Perfect Pack” machine and 10-pack of cones are available in-person and online, marking a major expansion for the cannabis brand.

“This is a huge step forward for us here at DaySavers,” Harrison Bard, CEO of DaySavers and Custom Cones USA, said in a press release. “We’re excited to share our premium pre-roll products with mainstream audiences through our partnership with Urban Outfitters, and we hope this is the first of many mainstream retail relationships.”

The rolling machine, which the company says makes three joints in under a minute, is already sold out on Urban Outfitter’s website as of Wednesday.

This isn’t Urban Outfitters’s first foray into the cannabis market. In 2019, after hemp and its derivatives were federally legalized, the retailer also partnered with a CBD company to sell its lifestyle products.

While the chain retailer isn’t selling marijuana itself, its latest addition of cannabis accessories reflects an ongoing trend, with businesses increasingly open to leveraging the expansion of state marijuana markets and embracing cannabis culture.

Last month, Custom Cones USA released an economic analysis finding that American marijuana consumers have spent more than $4.1 billion on pre-rolled joints over the past year and a half—with the products now making up about 15.9 percent of the cannabis market.

DaySavers also made headlines this year after announcing that it was seeking 200 volunteers to participate in a study where they’d be paid $4.20 to smoke two free pre-rolls and provide feedback on their smokability.

The company separately launched a campaign in March to hire for what it calls the “ultimate stoner dream job,” seeking a content creator to “get paid to smoke weed.” The full-time social media creator and event marketer job pays $70,420 with perks including cannabis product testing and all expenses paid travel to marijuana events.