Snoop Dogg Takes Marijuana Venture Global By Opening Cannabis Cafe In Amsterdam

Snoop Dogg has already taken his latest marijuana venture global, announcing the opening of a cannabis coffeehouse in Amsterdam just weeks after launching his flagship shop in Los Angeles.

The artist, a famed cannabis connoisseur, is already in Europe for the Olympics, where he carried the ceremonial torch and has served as a commentator for NBC’s coverage. Now he’s bringing business to Amsterdam with his S.W.E.D. (“Smoke Weed Every Day”) marijuana cafe, which will officially open its doors on Thursday.

The two-story coffeehouse will feature exclusive strains, edibles and smoking accessories that adults can buy and, if they choose, consume in-shop. The cafe is decorated with graffiti and other artwork that honors the rapper’s legacy. On the bottom floor, there’s also a section devoted to hosting events such as exclusive product launches.

“Amsterdam has always embraced cannabis, and so have I,” Snoop said in a press release on Tuesday. “It’s only right that I bring S.W.E.D. global to this iconic city that understands the joy of great cannabis and a good time.”

This also comes shortly after Snoop came out with new line of limited-edition products from his Death Row Records Cannabis brand. That product line honors rapper Tupac Shakur, or 2Pac, an iconic artist who Snoop befriended before he was killed in a shooting in 1997. It was 2Pac who gifted Snoop his first blunt.

This isn’t the artist’s first foray into the cannabis industry, as he also launched a different marijuana brand called Leafs By Snoop in Colorado in 2015.

Snoop’s marijuana legacy runs deep, as late night TV host Jimmy Kimmel recognized last year when he declared the artist’s birthday, October 20, the “new high holiday” of DoggFather’s Day.

While he might be best known as a prolific consumer, Snoop has also advocated for reform, which includes calling for a policy change at the NBA so that players could freely use cannabis off the court.

He said last year that he supported the reform based on the “medical side of it, the health benefits and how it could actually help ease the opioids and all the pills that they’ve been given and the injections.”

Snoop has long been pushing athletics organizations to adopt lenient marijuana policies, often emphasizing that point that cannabis could serve as a less addictive and dangerous alternative to prescription opioids.

The artist, who once estimated that he smokes 81 blunts per day, also made headlines in 2019 after he disclosed that he paid a person upwards of $50,000 a year to roll his blunts for him.